Social Media and Gliding Jeremy Pack – “just a glider pilot” Ex half cat instructor, Ex Club Committee member Club class and Standard class comp pilot Social Media  Internet “things” that allow people with:  Common Interests, or  Common goals to communicate, and form relationships  This is NOT just Facebook and Twitter Why are we discussing this today?  Question: Can social media make a gliding club’s volunteer or staff hours more effective, increasing the value and reach of each hour?  Observation: Social media is happening around you  It may happen to you or your club  The BGA and gliding clubs need policies, plans and collateral  Proposal: Social interaction improves retention  Helps pull in and allows people to participate  Enables groups that cut across existing structures, casting a wider social net  Glider pilots spend a long time away from their club, we need them to return Social Media  Internet “things” that allow people with:  Common Interests, or  Common goals to communicate, and form relationships Examples  Email lists  Photo sharing  Forums  Messaging Apps  Social Networks  Location reviews  Wikis  Collaboration Relevant Sites/ Apps  Google Groups  Facebook  Yahoo  Google+  Flickr  Twitter  YouTube Social Media  Internet “things” that allow people with:  Common Interests, or  Common goals to communicate, and form relationships Examples Internet “work in progress”. Relevant Sites/ Apps  EmSuabiljelisctst to: innovationP,hcohtoanshgaer,infagshion, evolution, mGeoroggelres aGnroducposmmercFiaacl efabilouorek.  Forums  Messaging Apps  Yahoo  Google+  Social Networks  Location reviews  Flickr  Twitter  Wikis  Collaboration  YouTube 3 Points in 20 Minutes Social Media for: • Your club • The BGA Thoughts • Incidents and Accidents Image: bk images, freedigitalphotos.net Gliding Incidents and Accidents Twitter is not about celebrity  Anyone can read anyone’s messages, globally  Searchable & indexed  Spreads news as it happens  Share photos instantaneously Search, find, and listen into conversations between anyone in the world, in real-time. Incidents and Accidents  Current club and BGA procedures assume you control the information Examples:  G’s mid-air Club Class 2012, Newmarket  Fatal Microlight crash Staffordshire (October, 2013)  Nigeria October 3rd, 2013: Embraer 210 crash G’s Accident breaks on twitter G’s Accident breaks on twitter  ‘Nigel’ – broke the news  Saw the incident  Tweeted as it happened  The press contacted Nigel directly  Press had first hand account before the ambulance arrived Police on Facebook  Fatal Microlight crash Staffordshire (October, 2013) Incidents and Accidents – My thoughts  Our sport needs to debate participation in social media during an incident  Clubs to brief/ debate with members, use of social media  Review your procedures – the game has changed  Will you contribute to the news in real time?  After a reportable incident: Review local Police Facebook page, Social Media for the BGA, Clubs and Individuals UK Gliding’s Biggest Social Media success story? A case study: Women Glide UK  Lighthouse for Women’s Gliding in the UK  Enables Women in gliding to meet, discourse and organise  Cuts across all existing organisations and structures  Finding and including pilots across UK clubs  Number of men ‘following’ WGUK demonstrates appetite for pilot focussed communities in the UK  What else is possible?  Facebook – ‘simple’ to create  Facebook Page  ‘Liking’ adds WGUK posts to pilots newsfeed  Automatically cross posts to twitter (greater reach)  Backed up static website of links, articles and downloads Your Club Minima  Email discussion group  Most people have email  Club members only? (closed)  Have archive/ forum of conversations  Be found on face book  Have a club page  Regular, new, sunny photos  Have quorum of members post pictures from their mobile phones  Allows club members to connect Recommendations  Foster and encourage social media  Its not for clubs to control  Link/ point to social media  Advertise on free/ local social media  Link website to flickr/ a photo site  Make club website more dynamic  Use twitter ‘widget’ to allow anyone to post on website  Daily operations  Comps and events Social Media and UK Gliding Specific Communities for Comp pilots or Instructors? BGA member Engagement Strategy Basil to tweet ratified records and 750s? Or comment on BGA Ladder Pete Stratten twitter @BritishGliding great list of gliding twitter usernames Summary Thoughts  Q: “… Increase value of each volunteer hour…”  A: Maybe – not best argument for social media  Social Media will not and should not follow existing structures Actions  Review incident procedures  24hr news, Twitter, Police using SM, G-INFO  There are local and national projects  Understand Social Media a little more  There is no right answer/ template  Social media is dynamic  Social media is evolving Summary Thoughts  Q: “… Increase value of each volunteer hour…”  A: Maybe – not best argument for social media  Social Media will not and should not follow existing structures  There is no right answer/ template  Social media is dynamic  Social media is and will change Actions  Review incident procedures  24hr news, Twitter, Police using SM, G-INFO  There are local and national projects  Understand Social Media a little more  Be bold:  Support / Encourage Social Media  Allow people to interact  Increase engagement and buzz around gliding Supporting slides Social Media and Gliding G’s Accident – A personal view  Its was news on national media  Manager aware, worried and actively seeking information  Cambridge gliding club have and were using a twitter account during comp  All that was need was: Author: @CambridgeGliding We have spoken to the pilot, nothing appears broken, he’s on this way to hospital for checks